[00] — Index

Munich / Vienna / Internet

TOBLIX

Product Manager for internet-native (creative) ventures.

I turn emerging opportunities into focused products, brands, and businesses built for the internet economy and beyond.

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[01] — What I do

Product direction for the internet economy.

I work across product, creative, technical, and commercial decisions to move internet-native ventures from an interesting possibility to something clear, useful, and scalable.

SERVICE_01

Opportunity & direction

Find the signal in a noisy market. Frame the audience, problem, proposition, and product direction before execution gets expensive.

SERVICE_02

Product & venture building

Turn strategy into a roadmap, clear requirements, prototypes, and coordinated delivery across the pipeline.

SERVICE_03

Launch & momentum

Connect the product to its story, distribution, e-commerce, and learning loops so the venture can launch, adapt, and grow.

Background / perspective

Based between Munich, Vienna, and the internet. Currently completing an MSc in Media and Human-Centered Computing at TU Wien, with an Industrial Engineering background and hands-on experience building ventures across media, technology, design, and culture.

Product ManagementDesign ThinkingCreative StrategyCreative TechnologyDigital Business DevelopmentDigital MarketingE-Commerce

[02] — How this helps

Less ambiguity.
More momentum.

The goal is not more process. It is making the right decisions earlier, connecting the moving parts, and getting a stronger venture into the world.

OUTCOME_A

Clarity

A sharper opportunity, audience, proposition, and definition of what should be built.

OUTCOME_B

Alignment

Product, creative, technical, and commercial decisions moving in the same direction.

OUTCOME_C

Momentum

A practical path from idea to first version, launch, feedback, and the next iteration.

OUTCOME_D

Coherence

A venture where the product, brand, experience, and business model reinforce one another.

Best fit: early-stage ventures, new product opportunities, founder-led brands, and creative businesses that need product structure without losing their edge.

[03] — Portfolio

In-House ventures.

Products, brands, and experiments built across media, tech, and culture.

Featured / Content / E-Commerce

TOB Motorsport

Content, community, and D2C merch e-commerce brand built on my decade-long motorsport background — race. watch. wear.

Visit project

Other things I ('ve) work (ed) on.

Work in progress

[04] — Customers

My clients.

I work with creators, founders, teams, and brands building ambitious products and experiences across culture, technology, and the internet economy.

MusicSportLifestyleHealth & WellnessConsumer TechB2B SaaS

[05] — Action

Let's build
the next thing.

Have an opportunity, venture, or product that needs focus and momentum? Let's talk.